SEO stands for search engine optimization , it is the technique to rank your website or blog on the top of above other in the search engines (like on the first page of Google ) . It is believed when you search anything on Google (in general terms I would say search engine) the top results that appear on your Google’s page (it is called search engine results page ..SERP) will maximum clicks . So , the companies do the SEO of their website so that they can appear on very first page of SERP.
Online Reputation Management (ORM) is the act of monitoring SERPs (search engine result pages) . It is of great importance to companies to monitor how someone or something is perceived based on an search. To be short and simple it’s technique to monitor your Rank that you achieved after your site goes online
